Milkybar
Milkybar, the UK’s leading white chocolate brand with its Milkybar Kid brand character, has long been part of a British childhood. Increasingly regarded as a brand for the very young (under 3’s) the target market was diminishing. Re-establishing the Milkybar kid as ‘an explorer’ with a life full of adventure restored the brand’s appeal to older children. A more active and energetic Milkybar Kid now appears in exciting stories on pack, restoring Milkybar’s status as a favourite for kids of all ages.
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