La Capra wine
La Capra. A new retail wine brand aimed at supermarket consumers from Fairview Estates, the prestigious South African wine and cheese producers. Design inspiration came from the estate’s famous herd of 750 goats, and particularly its eccentric landmark ‘goat tower’. The name La Capra means ‘the goat’ in Italian and the brand design uses illustrations that signal a love of food, wine, music, and good-times all balanced in a tower on the back of a Fairview goat. Lighthearted and engaging, La Capra provides a witty take on an unconventional brand, famous for its distinctively cheesy sense of humour.
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