Coley Porter Bell

Dylon

admin — Tue, 14 May 2013 12:27:01 +0000

Beautiful branding for DYLON that netted a 24% increase in total sales. Astute consumer insight translated into a powerful visual identity invites consumers to reassess the brand and inspires them to experiment with colour. Desirable, relevant and confident in the way it communicates the brand, this bold redesign reawakens interest in colour choices and gives DYLON a strong platform for future growth.

Coutts

admin — Mon, 13 May 2013 18:07:47 +0000

With ambitions to become a global investment bank whilst still acknowledging its growing client base of young, exceptional individuals; Coutts wished to refresh its brand and came to Coley Porter Bell to develop a strategy, identity and brand world to help achieve its ambitions.

The visual essence of ‘London Banking’ inspired a luxurious and discreetly stylish identity that has been brought to life across various touch points; from internal brand collateral and credit card designs to office environments and collaborations with London Fashion Week.

Nescafé Azera

Sarah Cameron — Mon, 13 May 2013 12:55:54 +0000

Over the last few years, the coffee market has been shaken up by coffee shop coffee branching out and appealing to younger consumers. Starbucks then launched an instant ‘micro-ground’ coffee and created a new segment within instant coffee. As leaders in the category, Nescafé needed to respond.

Within 6 weeks we developed the positioning concept, the name, the visual identity, packaging and later the advertising for the new brand. We positioned the new brand as ‘instant barista’ which reflects it’s taste and aroma profile and establishes the brand as the next generation of Nescafé coffee. The identity evokes the cool metallics and style of authentic coffee machines and the colour palette a warm, rich, inviting flavour.

The revolution started and initial sales have significantly exceed targets.

Museum of London

admin — Mon, 13 May 2013 12:44:10 +0000

The Museum of London has three world-class sites that focus on a London which is alive with contrast, ideas and discovery. Our strategic branding solution for the museum echoes this and suggests the city’s layers of history, culture and diversity in a thumbprint motif drawn from the evolution of the city. Distinctive, vibrant and engaging the museum’s visual identity now reflects the ambitions and scope of the city and its people.

Müller

Sarah Cameron — Sat, 13 Apr 2013 15:55:15 +0000

Müller’s strategy of brand blocking at shelf was failing to deliver differentiation and appetite appeal. The ‘wall of blue’ was acting as a signpost to the brand without enticing people to pick it up, resulting in brand share falling.

We identified the need to create desire and give each of Müller’s sub brands distinct propositions and personalities, helping consumers navigate through the huge range. Our mission: for consumers to fall back in love with the brand.

Core brand Corner is now distinctly more inviting with the peel back mechanism – a revealing temptation. Müllerlight feels sassy, fresh and energetic. Amore, a more individual and adult variant, is sensuous with some rather suggestive copy!

Beefeater Burrough’s Reserve

Sarah Cameron — Sat, 13 Apr 2013 09:06:40 +0000

The brief was to create a concept to establish a new category of ultra-premium gin for Beefeater. Burrough’s Reserve had to be the pinnacle of the range, embodying heritage, craftsmanship and luxury. It needed to attract discerning, ‘free-thinking’ drinkers already engaged with other ultra-premium categories such as whisky and cognac. Launching in the on-trade, it had to exude status and credibility, while communicating its unique proposition on-shelf.

We developed the concept, name and packaging design, which is a metaphor for the gin’s unique production. The design references the copper still, oak barrels and hand-crafted way in which it is made. The overall impression is distinctive; balancing the gravitas and craft cues of dark spirits with the freshness of gin.

Beefeater My London

Sarah Cameron — Wed, 10 Apr 2013 18:26:57 +0000

We created the ‘My London’ concept as a limited edition pack for Beefeater to showcase the creativity, personal freedom and the ‘twists on the expected’ that make up the many signatures of London. The packaging is an invitation to a bigger story for the Beefeater brand and has generated a rich campaign idea.

The design uses 1000s of photos uploaded by the public entering a competition to demonstrate ‘what London means to them personally’. It was created specifically to generate ‘content’ for the new design. A QR code on the sleeve takes consumers to a YouTube video of the bottle being created.

Overall, the design celebrates London as a multi-faceted city, oozing creativity and meaning different things to different people.

White Knight

Sarah Cameron — Tue, 09 Apr 2013 12:58:18 +0000

White Knight are a premium laundry services brand, offering high quality laundry services to two different audiences; B2B and B2C, and are very proud to hold a Royal Warrant. However, the brand was suffering from a market where decision was becoming based on price. Visual inconsistency and a lack of quality brand image failed to convince customers of their value added services. For a brand with such prestigious clients, its identity really wasn’t living up to its service.

Positioning the brand as ‘Laundry Your Way’, delivers the prestige and difference the brand needed. Brought to life through a regal colour palette and an ownable photographic heraldic logo, the identity really cuts through the corporate ‘sea of blue’ of the competition.

Chivas Brothers Blend

Sarah Cameron — Tue, 09 Apr 2013 11:26:21 +0000

Creating an exclusive new product for Global Travel Retail that would engage both trade and consumers was the challenge. We developed the concept, name and design solution that leverages Chivas’ unique heritage by weaving the rich, evocative story of the Chivas Brothers’ original Aberdeen Emporium, appointed a Royal Warrant in 1843. Selecting a rich purple with silver accents balances tradition with modernity whilst creating stand-out at fixture to provide a sense of authority. The original Royal Warrant was used to add authenticity and the name connects the drinking experience with the smooth-tasting blending style originated by the brothers.

The launch has been hugely positive, winning Best New Product at the Duty Free News International awards in 2012 with the packaging cited as a key contributor to its success.

Beefeater Inside London Ltd Ed

Sarah Cameron — Thu, 28 Feb 2013 11:09:51 +0000

To celebrate a momentous year for London, Beefeater wanted to launch a limited edition bottle that encapsulated the energy, vibrancy and diversity of the city, it’s home.

In a city as dynamic as London there is a diverse range of people, culture and activities. Our idea for the pack stems from the British outwardly conservative appearance and ‘stiff upper lip’ attitude, contrasting with our ‘inner eccentricity’. A simple red bottle and yeoman outline provide a window into the inside of the pack – a glimpse of London life, its contrasts, eclecticism and vibrancy. The idea being that you discover something new every time you look into the bottle, reflecting the pace, dynamism and ever-changing face of our city.

Pre-orders of the bottle were the highest volumes ever for a Beefeater limited edition.