Designed by Coley Porter Bell
Actegy’s Revitive circulation booster which Coley Porter Bell helped design -in addition to developing its brand identity, packaging and corporate identity, has made its market debut in the UK.
The Revitive IX is the latest version of Actegy’s ‘Circulation Booster’. Designed to help people with circulation disorders, as a result of old age, illness or disability, the new product was launched exclusively in Boots last month. The device uses electrical stimulation to significantly increase the blood flow in the feet and legs.
The Revitive IX was designed by Cambridge based medical product design company Team Consulting. Coley Porter Bell contributed design detailing to improve the branding of the product itself.
Also designed by Coley Porter Bell
CPB also designed new packaging and a word mark for Revitive IX intended to create a simple clear and powerful expression of the product’s benefits. Previous packaging had focused on product use.
The launch comes months after Actegy, formerly High Tech Health, rolled out its new identity, -also created by Coley Porter Bell. The device features the word ‘Actegy’ in moss green accompanied by a heart-shaped device that could be a tree or a circulation system. Attached is the phrase ‘powered by science, inspired by you”.
“Home healing is a relatively new way of dealing with illness. High Tech Health built the original circulation booster but its lead is being threatened by rivals. We helped them devise a visual and verbal language for the category,” said Helen Westropp, head of Coley Porter Bell’s corporate practice.