5 Beautiful Things. Summer Edition

by beautiful
With the summer season now in full swing (and even the weather to match!)  our latest 5 Beautiful Things has been themed around the delights of summer.  With exhibitions, architecture, wonderful summertime occurrences, and some  inspiring pieces of design included, there is something for everyone.
Enjoy!

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1.      As if a trip to Fiji wasn’t tempting enough?
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Fiji Airways got our attention when they released previews of their redesign earlier this year. We have now been able to see their full rebrand, complete with aircrafts proudly embossed with Teteva Masi symbols, and cushions to match. We love how the theme doesn’t vary from its origins, with direct symbol translations communicating Fiji’s welcoming nature. The design is simple, distinctive, and sophisticated; perhaps a trip to Fiji is in order?

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2. Get in touch with your roots
This beautifully creative new envelope concept by the Swedish postal service is both unique and arresting; this new trend of designer envelopes has swept over Sweden and we hope it comes our way soon! With each of the four envelopes representing each season, we love the transformation of such a banal object into a work of art, to be treasured surely by any recipient.

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3. Showcasing the freshest artistic talent

If you are in London this summer, head down to the Royal Academy for this year’s Summer Exhibition. This display is a true celebration of artistic talent, with works from both the well-known, and the unheard-of. What really distinguishes this exhibition is the sheer scale of the event. This has earned its title of the largest open exhibition in the UK, boasting a collection made up of paintings, prints, drawings, sculpture, architectural design and models. With a collection uniquely chosen and hung by artists, this is a spectacular must-see.
For tickets: https://tickets.royalacademy.org.uk/performancelist.asp?ShoID=1956

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4. Summer pavilions just got playful…

This striking take on the summer pavilion by Atelier Zundel Cristea, has been installed in the Museum Gardens in Bethnal Green, London. We urge you to dismiss all existing mental imagery of summer pavilions, and take a look at this satisfyingly symmetrical, undulating inflatable structure. Perhaps simply a coincidence, or a factor in its very design, the pavilion has been located next to the Museum of Childhood.

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5. Manhattanhenge

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Manhattanhenge is a stunning, half natural, half man-made occurrence in which the setting sun aligns with the East-West streets of the main street grid. This amazing phenomenon happens just 2-3 times per year and as people local to the area flock to the best viewing spots, this attraction has been likened to the crowds that gather to celebrate the Summer Solstice at Stonehenge. So if you happen to be in Manhattan over July 12th, be sure to secure yourself a good vantage point. If you aren’t lucky enough to be there, the Pinterest page is well worth looking at!
http://pinterest.com/naturalhistory/manhattanhenge/

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This blog is about all the things that inspire us as we make brands beautiful: insights and ideas, points of view, fabulous work, nascent trends - all the things that excite us and help us to see new possibilities for the brands we work on. So please enjoy, add your comments, forward the link, and come back and see us. We’ll be posting regularly.