I’m going to put this out there – I’m just not sure about the new Crunchy Nut variant. I’m a die-hard Kellogg’s Crunchy Nut fan, but this extension to a ‘luxury’ apply / rasin etc. granola variant is a stretch too far for me. Where’s the honey? Where’s the golden promise of nuts? Where on earth are the cornflakes?!
The white and green identity looks a bit cold rather than luxury (and not at ALL welcoming in the wintery mornings), and unfortunately ‘cold’ is exactly what this pack has left me feeling…
Tags: branding, Design, packaging