Coley Porter Bell had its Investors in People accreditation renewed this week following a detailed audit by the awarding body.
Training plays a major role in qualifying for the award. In all Coley Porter Bell people participated in 47 different training schemes through the year. They ranged from digital training at a weekend-long Hyper Island Masterclass for the whole agency to finance courses for account managers.
One of the most innovative marks of the company’s commitment to its people was the provision of 2000 hours of on demand coaching.
Launched in 1991, Investors in People is the UK’s leading people management standard. It specialises in transforming business performance through people
The award shows that the company is honouring its obligations to its clients, its employees and its shareholders, said Emma Brock, head of client services.
“Because of the increasing involvement of procurement people in negotiating contracts, IiP has become a hygiene factor in running a marketing services business these days.”
But the benefits are considerable she added. “Investors in People makes staff more competent and more committed because of its emphasis on training and development. And because our people (both staff and management) are more competent, it creates a high performance environment. That’s good news for both our clients and our shareholders.”