Coley Porter Bell has teamed up with Chivas Regal to run a competition that gives would-be graphic designers the chance to convince the senior team at the multinational drinks brand to run their work.
It is the first time in its 10 year history that Coley Porter Bell’s Shine competition has featured a ‘live brief’. The task is to design a gift pack for Chivas 18. In addition to a three month work placement at CPB’s central London studios and a cash prize of £3000, the winner will present their work to the Chivas Regal board for an opportunity to have their work realised and launched
The competition is open only to second year graphics students at the UK’s top design universities. Initially they will be asked to send in an example of their work, in any medium. The best 10 will be given the brief for Chivas 18’s gift pack and the winner selected from their efforts. Entries will be judged on the strength of the concept rather than the quality of the execution. The competition closes on 8 October.
“Shine is an important weapon in our war for talent,” said Richard Clayton, creative director at Coley Porter Bell. “Many of the past winners have ended up with full time jobs here and have gone on to become top talents. The chance to give them a live brief ads a definite frisson to the competition and turns it from an interesting academic exercise into a seriously testing piece of work.”