Archive for October, 2011

Beauty Spot: Design Aid

by Stephen Bell
Santa Marta favela, Rio de Janeiro

Santa Marta favela, Rio de Janeiro

I spotted this striking picture above in a copy of last weeks New York Times. It is part of an exhibition called ‘Design with the Other 90 Percent: Cities’ organised by the Cooper-Hewitt National Design Museum and now installed in the United Nations Visitors lobby in New York.  Association with the word ‘Design’ in affluent societies often brings to mind luxurious hotels, iPads or high fashion, but the other ’90 Percent’ in the exhibition title refers to the global population that is less affluent and quite often living in abject poverty who have no such associations. However, what is so beautiful about the exhibition is that it is a showcase for design and art projects that attempt to create solutions for millions of the world’s poorest people.

 

To quote Michael Kimmelman (The New York Times) -

“This is a design show about remaking the world…..And that’s thrilling, whether it’s happening in Cupertino, California, or Uganda…

…These are designs that wrestle with what have long seemed intractable crises – global pandemics like the proliferation of slums and the spread of infectious disease.”

Transformation in progress

Transformation in progress

The images attached show a painting project by artists Haas & Haan which has brought art and the pure positivity of colour to the Santa Marta favela in Rio de Janeiro. I love it. It may only be paint and a simple graphic pattern (and a whole load of creative imagination) but it would be hard not to feel emotionally uplifted by it and ultimately isn’t that what great design is all about?

Happy Diwali in Lantern Light

by Charlotte Newbold

In celebration of this week’s Diwali festival Coley Porter Bell designed and installed a window display at Coutts London head office on the Strand.

The design, which wishes everyone a ‘Happy Diwali’ in Hindi and in English, features gold and fuschia lattice work that sits above three huge live edge acrylic lanterns. The pattern work and the design of each lantern represent a different part of the festival.

Diwali Lantern Light

Diwali Lantern Light

Happy Diwali on the Strand

Happy Diwali on the Strand

The circular yellow lantern marks the first day of Diwali, which welcomes Lakshmi, the Goddess of Wealth. This is the start of a new year and a new financial year, when people light up their homes to symbolize hope for the coming year.

The second lantern gives reference to the blooming lotus flower that Lakshmi sits within. On the central day people pray to her for wealth in body, spirit and mind.

The third lantern reflects the final day of Diwali, which celebrates the love between brothers and sisters with the sharing of traditional food and gifts in their homes.

Happy New Year!

Happy New Year!

Lotus Flower Lantern

Lotus Flower Lantern

Lantern of Brotherly and Sisterly Love

Lantern of Brotherly and Sisterly Love

People start the new business year at this time, and some will say prayers to Lakshmi for a successful year. Regardless of your preferred mythological explanation, the festival stands for a reaffirmation of hope, a renewed commitment to friendship and goodwill, and a celebration of the simple – and some not so simple – joys of life.

The window display was build and installed by Limited and Capital Models. Watch the installation in time release animation here, http://www.youtube.com/couttsandco

Lanterns in Daylight

Lanterns in Daylight

Lovely Reflections of Light

Lovely Reflections of Light

Designer: Charlotte Newbold

Design Director: Richard Clayton

CPB Shine Awards 2011

by Sarah Cameron

An annual competition, set by us to find the brightest and shiniest (3rd yr) design student to join our ranks for a work placement when they graduate. The winner also gets a whopping big cheque to spend on whatever they choose.

We put the competition out to the UK’s top design universities and filter 1,000s of applications down to a mere 10 finalists.

Here are the final 10 poster entries for this years competition. The winner will be judged and announced on the 2nd November at an award ceremony in London. Watch this space!

Again, this years event will be generously sponsored by a client of ours, Chivas – who put on a terrific whiskey cocktail bar.

Good luck to all the finalists.

John Clark joins as Planning Director

by Alex Benady

Coley Porter Bell has strengthened its planning department with the appointment of John Clark as planning director.

His brief is to help the agency as it increasingly works across the brand’s world -from packaging through corporate identity to brand space and on-line.

Clark joins from M&C Saatchi where he has been a strategy director since 2006. There he worked on Ladrokes, developed global strategies for Jameson and set up a cross-disciplinary planning hub for the agency’s biggest client NatWest/RBS.

Before that he was a planning director at Publicis working on Allied Domecq. He started his advertising career as a trainee account man at Ogilvy.

John said: “This is a really exciting move for me. I now have a whole new set of creative tools at my disposal. Though the process and end result may differ, planning in brand design is still, at its heart, about providing insight into the consumer, market and brand. And given our increasingly visual world, as well as CPB’s visual output, our Visual Planning process is an innovative and valuable take on more traditional planning approaches.”

Vicky Bullen, Coley Porter Bell chief executive, said: “I have no doubt that John will bring invaluable insight across all the work we do whether for companies, products or services.” ENDS

Too Magical for Müller?

by Guest Blogger

Love the new Müller advert… fun, bright and captures the imagination in an optimistic, ‘the world is a good place’ Disney way.

It would be perfect for a brand with similar attributes. But for Müller? It just doesn’t seem right. The brand has always been about pure, delicious enjoyment, and not just from a design perspective but with the previous ‘Got Life’ campaign and then the brilliantly tongue in cheek ‘Thank You Cows’.

‘Wünderful Stuff’ is the new brand idea, inspiring a new mission whereby they talk about wanting to ‘stir a large tablespoon of  wünderful into the world, and let everyone experience what wünderful tastes like everyday.’ Lovely sentiment, but for me there’s a big connection missing between this and ultimately what the consumer engages with; the packaging design and the product. Maybe I’m speaking too soon and there’s a design change in the process plus some amazing new flavours and product experiences soon to grace our shelves…fingers crossed.

COLEY PORTER BELL OVERHAULS JOHN WEST BRAND

by Alex Benady

Brand design agency Coley Porter Bell has given John West a complete makeover with a new positioning and new packaging designs to help it reassert its leadership of the canned fish market.

Although John West is one of the most powerful brands in the £460m canned fish sector, the market is becoming increasingly commoditised and undifferentiated. The new activity aims to distance John West from its own label and branded rivals, while engaging consumers more and to restore margins.

 Consumer research informed the new positioning is “Leading The Way Since 1857″. This reflects John West’s  long heritage and emphasises the fact that it has consistently been ahead of the field when it comes to improvements in the category from product quality to product delivery.

This thinking has been extended to the packaging of the entire John West range, which has been rationalized and now numbers 103 skus. The new designs play up John West’s expertise in fish, by changing the colour palette, removing unnatural shades and replacing them with marine-themed greens and blues in the standard range. The ‘standard plus’ range uses a palette of metallic silver and teal. The premium range uses black, dark green and silver.

The connection with the sea is further strengthened by the extensive use of a shoal motif consisting of silhouettes of different fish and fishing equipment.

Suggested quote: Said John West marketing controller Asanka De Silva: “We have high ambitions and believe that the John West brand has huge amounts of latent consumer goodwill. Coley Porter Bell’s task has been to help us unlock that goodwill strategically and creatively to help John West fulfil its commercial potential.”

“This was a fascinating and demanding brief,” said Vicky Bullen ceo of Coley Porter Bell. “Using a canvas that measures just a few inches square we have to communicate a new positioning, add value to the brand, and differentiate it from its rivals. But John West understands the value that strategic brand design can add to a business, so we enjoyed helping them with the challenge.” ENDS

Coley Porter Bell Strikes Gold at the Pentawards

by Alex Benady
That is beautiful

Now that is beautiful

Coley Porter Bell has scooped gold at the prestigious Pentawards for its design of the Royal Salute 62 Gun Salute whisky bottle which retails for more than two thousand dollars. (more…)

Coley Porter Bell and DJ Ferry Corsten mix it up for Olmeca

by Alex Benady

Look two logos

Look two logos

Coley Porter Bell has teamed up with world famous DJ Ferry Corsten to co-create a limited edition bottle for Pernod Ricard’s Olmeca tequila.

Corsten wanted a cool, contemporary bottle design to communicate his cutting edge electronic dance music. CPB presented different responses to the brief which were then modified with Corsten’s direction. (more…)

This blog is about all the things that inspire us as we make brands beautiful: insights and ideas, points of view, fabulous work, nascent trends - all the things that excite us and help us to see new possibilities for the brands we work on. So please enjoy, add your comments, forward the link, and come back and see us. We’ll be posting regularly.