From the small island of the wild boar, Inish Turk Beg, comes a big whiskey that has been tripled distilled before being matured for at least 10 years. As seen here in the prestigious CLASS magazine (Issue 11), each bottle is hand-blown using some sand from the island’s own shores, only a limited number will be released – 2,888 to be exact. The shape is inspired by the bouys which boats traditionally moor themselves to and echoes the ethos of the brand – Live life at a tilt.
Archive for August, 2011
I recently stopped to refuel at The Co-Operative. Upon paying using Chip and Pin I was surprised to be asked a question displayed on the small LCD screen. It read, “Do you know that Heinz makes mayonnaise?” and offered up two answers – yes or no. For me the answer was yes (You’d be hard pressed not to know that, what with Hellman’s being one of our main clients).
The Co-Operative were the first to launch this innovative approach way back in 2008. (Clearly I don’t shop there very often – well, never if honest.) But I thought it was genius. Such a simple idea and essentially with a captive audience all waiting for the ‘Remove Card’ to pop up, who wouldn’t want to oblige them with an answer. I’m just amazed that this isn’t more prevalent amongst more retailers and restaurant chains. Why aren’t they embracing this technology to galvanise opinions about their products to services?
Personally, I’d love to be able to rate my shopping experience at the point of purchase or help inform corporate decisions about which community project to support, say, as The Co-Operative plan to do. In an age when consumer diaologue and feedback is vital for brand survival, I predict that we’ll all be answering a lot more questions in the future.