Could marketing really be the cure for the current economic crisis? You know, the intractable crisis of capitalism we’ve been living through for nearly three years now.
At first glance it seems unlikely -marketing is still seen as a soft business discipline. It may, with a following wind, help companies grow their top-line. It is after all a sub-set of sales.
But most people still think it’s not even essential for the success of a single enterprise. So it’s hardly going to offer much in the way of help to the global economy. Is it? (more…)