Coley Porter Bell Bell has designed one of the world’s most exclusive whiskies. The Royal Salute 62 Gun Salute was conceived as the Ultra Prestige flagship of the Royal Salute range and will retail at over US$2,200 a bottle.
The whisky is the result of decades of experience and craft by the four Royal Salute Master Blenders, dating back to 1953, with each drop of whisky aged for a minimum of 40 years.
The decanter celebrates and reflects the skill and knowledge that goes into the creation of the whisky itself. Made by master craftsmen at Dartington Crystal, the decanter is hand blown and hand cut. The opaque double walls permit decorative cuts to be made to the outer wall, which reveal glimpses of the whisky inside. The bottle is crowned with a cut crystal stopper and decorated with 24 carat gold. The crest is created from liquid gold, applied by hand. Each decanter takes over 40 hours to make.
The decanter is housed in a uniquely-shaped display case. It features a gold plated plaque which references the lineage of Master Blenders involved in the creation of the 62 Gun Salute.
The intention is to underline Royal Salute’s position as one of the world’s most luxurious whisky brands. “The Royal Salute 62 Gun Salute is the pinnacle of blended Scotch Whisky. Our history, experience and the sheer quality of our whiskies over time means we are able to distribute such a rare and prestigious blend without the need to market it as a limited or special edition. This is a core part of our product range.” said Neil MacDonald, Global Brand Director of Royal Salute.
Royal Salute was launched on 2 June 1953 in tribute to Queen Elizabeth II on the occasion of her coronation and the brand’s Royal associations have continued ever since. A 62 Gun Salute is the highest ceremonial mark of respect, fired from the Tower of London to honour the Queen’s birthday and the anniversary of her accession to the throne.
Stuart Humm, Royal Salute Design Director at Coley Porter Bell said, ‘We designed this beautiful decanter to reflect the quality and craftsmanship of the whisky that has been 40 years in the making. That level of expertise and care must be communicated through the packaging. We think we have achieved a balance of masculinity and elegance which reflects both the brand’s Scotch credentials and its luxury positioning. Not only is Royal Salute 62 Gun Salute a celebration of craft, it is also a work of art.