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With best wishes for Christmas and the new year.
From everyone at Coley Porter Bell.
Archive for December, 2010
We hope you enjoy this.
Coley Porter Bell has beefed up its corporate identity practice by hiring two seasoned designers.
Heavyweight designer Richard Clayton joins as design director from Four IV where he spent 12 years working on luxury, retail and corporate assignments. He has experience across the spectrum of design ‘disciplines’ including branding and retail as well as print, fashion, leisure and corporate identity.
But it his experience of working closely with environmental designers on multi disciplinary projects as well as traditional Corporate Identity projects that singled him out as the right recruit for Coley Porter Bell.
Clayton is an indirect replacement for Adam Ellis who recently left the agency after twelve years. He said he could only be lured away from his existing employers by exactly the right job in exactly the right firm.
“Coley Porter Bell is the move I have been waiting for and the new role will be an exciting and challenging opportunity for me. The culture at CPB is passionate, supportive and driven, with a belief in having some fun along the way. I can’t wait to join the team.”
At the same time Coley Porter Bell has secured the services of corporate designer Igor Astrologo who has extensive experience in designing branded retail environments and corporate identity for Minale Tattersfield and before that at Italian agency Ineditha.
Stephen Bell creative director of Coley Porter Bell said: “We have always been successful in the corporate area and now we want to build on that success by hiring two top flight talents.”
“We have known Richard and admired his work for years. Apart from anything else his wife Jeanette worked here. I especially like the fact that he has a blend of corporate design and brand environment experience which make him almost uniquely suited to designing Brand Worlds which is going to be an increasingly important part of our business going forward.”
Jameson in conjunction with Coley Porter Bell has developed a new creative strategy for Jameson Irish Whiskey to reinforce its premium credentials and give it a more distinctive and ownable look.
The device which will appear on all outer packaging is based on the signature of brand founder John Jameson which appears on the bottle label. It consists of a triptych of three signatures layered in differing shades of green.
The identity echoes the key physical and emotional attributes of the brand –that it is triple distilled, resulting in a smooth taste and relaxed lyrical Irish character.
“We’ve taken a very traditional element and treated it in an engaging and contemporary way that adds value to the brand and provides a broader platform for promotion,“ said Stephen Bell, creative director of Coley Porter Bell.
Commenting on the new visual ID, Nick Blacknell, Jameson Global Brand Director said: “In order to build an iconic global brand we needed to convey a consistent and distinctive visual ID. To do this we leveraged existing strong visual equities such as the colour green and the John Jameson signature which resulted in a refreshed new look and feel for the reband.”