Two years ago in our ‘Visual Futures’ presentation called The New Optimism, we noticed that the colour yellow was beginning to appear in all forms of design from furniture to fashion, graphics and interiors. This coincided with the beginning of the global recession and global misery. Injecting the colour yellow into our lives seemed to be a deliberate way to cheer us up…..after all yellow is perhaps the most optimistic colour. It reminds us of sunshine, citrus fruits, golden harvests, spring flowers, warmth, brilliance, luminosity. All good stuff!
Well it seems like yellow is here to stay a while longer – which is probably just as well as we are about to have one of the most severe budgets on record. The image above shows just some of the things that we have observed in fashion, interior and design magazines in the last few months. Last week some of us attended a trends presentation by Li Edelkoort (one of the worlds leading design and trend forecasters) and she declared that ‘yellow is here to stay’……and also that (and this is one of my favourite quotes) ’yellow is the new pink’. Li also said that we need to learn how to use it successfully as it is not an easy colour to work with. Hopefully, practice will make us perfect and happy.