Archive for January, 2010

In search for perfect toast

by Katie Monk

For years we’ve popping up our bread half way through the toast cycle to check its just the way we like it, peering over the top to make sure the edges haven’t burnt, narrowly missing singeing our eyebrows off.

Obtaining that perfect piece of toast hasn’t been an as easy task especially when you have such high standards.  Just read the requirements from some of the CPB toast addicts and you’ll know what i’m talking about…..

“Caught just before it starts to darken, white and pale caramel coloured”

“crispy golden on the outside, fluffy inside with burned bits round the edge”

“I am very particular about my toast.  I prefer hand cut bread, evenly done with a nice golden brown colour.  It mustn’t be too overdone and if it’s too lightly done it’s too soft”

“Golden brown evenly toasted all over . To ensure its evenly brown I frequently peer into the toaster to check how its coming along”

If only we could see whats going on inside I hear you cry!!

Well take a look at this………

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CPB revamps troika of Soviet-era confectionery brands

by Alex Benady

Coley Porter Bell has been appointed to modernise a raft of Russian confectionery brands under the banner of Soviet-era manufacturer Krupskaya.

You will recall, of course, that Nadežda Konstantinovna Krupskaya was the wife of revolutionary leader Vladimir Lenin. They married in 1898. When she died in 1939 the workforce petitioned Sovnarcom, the Council of People’s commissars, and asked if it would be possible to immortalise her by naming the factory after her.

The project which includes updating the brand logo, involves developing new pack designs for Troika chocolate and crushed nuts bar, Petersburg Nights chocolate bar range, and Summer Gardens boxed assortment.

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Bye Bye Bling?

by Katie Monk

Last night I attended a networking evening held by the lovely people at LS:N Global

For those of you that don’t know who they are – LS:N is an online consumer news and insights network set up by The Future Laboratory.  In its simplest form the guys at LS:N provide news of whats going on around the globe in fashion, interiors, architecture, design you name it they are on to it and last night they held a fascinating evening at The Connaught Hotel in London.

The topic of the evening was luxury and the way the evening was set up was a bit like speed dating.  6 tables, 6 speakers, 6 minutes all we had to do was sit and listen.

The speakers included Stephen Alden, CEO of the Maybourne Hotel Group who spoke about how luxury is becoming more meaningful in 2010.  ‘Frivolity, excess & waste’ have become a thing of the past, consumers are looking for values, authenticity and craftsmanship in their luxury brands.

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Why the sale of Cadbury was a choc to us all

by Vicky Bullen

And so farewell Cadbury. The nation’s favourite chocolate brand has been gobbled up by US processed cheese giant Kraft. Will we ever see your like again?

The news that Cadbury has fallen to the foreigners is obviously a major business story -it’s the biggest outside acquisition of a British business for at least two years. The weird thing is the effect that the news of Cadbury’s demise has had on the business-savvy brand junkies at CPB.

The overwhelming reaction here hasn’t been ‘Oh what are the new business opportunities?’ There hasn’t even been a dispassionate analysis of the new entity’s brand portfolio. No, it has been sadness. Anyone would think that Kraft had bayoneted our teddy bears from the reaction. It is only a slight exaggeration to say that people wept in the corridors while hardened brand warriors rent their clothes and tore out their hair, when they heard.

Sadness? Sadness? How can that be? In what way is that an appropriate reaction to a business takeover?

Of course there’s a jingoistic element to our collective response. “We don’t want foreigners taking over our brands,” said one sophisticated strategic planner who normally has a markedly global perspective.

Others cite concern for the Cadbury work force. “Kraft are paying too much and will have to make deep cuts to finance the purchase. I’m worried they will compromise the values of this ethical corporation.” said an ambitious young account exec.

But one of our account directors came closer to the truth when she said, “I hope they don’t mess with the chocolate. I don’t think I could bear it if they started to change Cadbury’s. It’s the best chocolate in the world. That’s how proper chocolate should taste.”

What she was saying was that Cadbury, the brand, doesn’t belong to Cadbury’ shareholders -or even Kraft’s. It is hers. It resides in her. As a child it defined the taste of how chocolate should be. It reminds her of parental love and infantile indulgence. Even as an adult it puts her in close touch with her inner child.

And that’s an important point for any brand owner to remember when they are considering tampering with their most famous products. Brands reside not in brand rooms or marketing plans or ad campaigns, but in the hearts and minds of consumers -and other stakeholders. If you mess with them, the response is unlikely to be measured and analytical. It will be emotional, visceral even.

Sadness is only the start of it. The next stage in the bereavement process is often anger. Brand owners beware.

Facing the Body

by Ridhi Sain

There’s nothing more beautiful than the human form. Welcome to this month’s Wonder Wall with our celebration of its symmetry.

As part of our Creative Quarter, we had a life drawing lesson and we’ve bared the results here, for all to see.

Something’s bound to tickle your fancy. It could be Tom’s curves, or Amanda’s left-handed loop. Or perhaps Habib’s ovals.

And if you wanted to take someone naked home, we’re selling these portraits. All proceeds will go towards our Ugandan charity appeal.

It’s amazing what a little nudity can do.

A ‘GOOD DESIGN’ start to the Year

by Vicky Bullen

We have a had very good start to the year with 2 awards already under our belt . We won Gold Chicago Atheneum GOOD DESIGN Awards for our Inishturkbeg and Museum of London Corporate Brand Identities .

In the words of Lary Sommers of The Chicago Atheneum :

‘Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, GOOD DESIGN bestows international recognition upon the worlds most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design’

Thank you to both the Inishturkbeg and the Museum of London client teams for helping us to create two beautiful identities that we are immensely proud of.

This blog is about all the things that inspire us as we make brands beautiful: insights and ideas, points of view, fabulous work, nascent trends - all the things that excite us and help us to see new possibilities for the brands we work on. So please enjoy, add your comments, forward the link, and come back and see us. We’ll be posting regularly.