Archive for October, 2009

More award wins for Coley Porter Bell

by Vicky Steward

The DBA’s Design Effectiveness Awards honouring the best in design, held Thursday 22nd October, saw Coley Porter Bell achieve further award success in 2009. CPB’s clients Fairview Cheese (a South African brand) and Lactalis Nestlé won Gold and Bronze respectively, both in the packaging branded food and drink category.

(more…)

Taking Time Out to consider customers

by Alex Ririe

I’m a subscriber to Time Out magazine and I’ve just received an email from them with a link to a digital version of this week’s magazine. It’s a free service and they have very kindly created this format for me so that I don’t miss out on any upcoming events because of the postal strike. And, I’m reliably informed, they will continue to produce a digital version until Royal Mail industrial action ends.

How cool is that? I’m really impressed. Not only because here’s a brand that is being proactive and thinking of its loyal subscribers but also because I actually love the format!

As a bit of a ‘green’ I’d actually be really up for receiving my mag in this way EVERY week, strike or no strike. I also find the growing pile of Time Outs on my living room table is getting a bit out of hand… but I don’t want to throw them out in case I need to reference one of them at some point in the future! In this new digital format, perhaps they could be stored in the Cloud for me to access at any time? There’s something so much nicer about the magazine layout and design than having to navigate the web page.

Nice one Time Out.

Are marriage, motherhood and mortgages dead?

by Emma Brock

With more and more of our time being spent in the digital environment, are we being conditioned to live in a world where nothing is finished?  In a world that’s constantly changing?  Where there’s never an end goal?

Within the digital world we’re all in a permanent beta state … one of continual forward motion, one of always being tested, evolved and improved, one of never being satisfied with the status quo.

Does this mean that we’ll expect the same of our off line experiences, will commitment become a dirty word, or will we embrace its solidity.  Will marriage, mortgages and motherhood become too permanent a commitment or will we all start to seek them out more enthusiastically. 

Will more of us take up hobbies that we can start, take part in and complete all in one session?  Could even I be compelled to learn to cook, at least there’s a clear beginning, middle and end!

Or will we demand this continual state of motion in everything we do, will we constantly be searching for new experiences, the next buzz, challenge, or laugh.

And what does this mean for brands and brand identities.  We already know that for many brands consumers have become the brand owners and managers. The only thing that is currently truly managed is their visual identity, but even this is changing.  Brands in the future will need to have a clear kernel for their identity, but they will also need to have the confidence to be flexible, to allow certain elements of their identity to change on a constant basis.  The real skill is going to be to identify this kernel, the visual expression of the heart of the brand, and to encourage its audience to play with the rest of its visual identity … you never know as brand guardians we could learn from where they take the brand.

From Gorgeous to Ghastly

by Beth Barry

How sad to see a once great brand reduced to pap

Haagen Daz broke so many rules when it was launched…..Before HG, there was no such thing as adult ice-cream, no recognition of the potentially sexy nature of ice-cream….no real passion for/or in the product.

Then, in the very capable hands of BBH, HD launched and changed everything…..

Fast forward to today and it’s like it never happened.

Take a look at this meaningless, anodyne piece of euro-crap that broke on TV this week…..

Little wonder they didn’t pick us to work with them.

The Serpentine Dance Lumière brothers 1899

by Kylie Mordle

I fell across this incredible film, shot in 1899. Firstly I was struck by the colour and beauty, secondly on how advanced the filming was, and how people must have felt when viewing it for the first time in 1899.

The colours and shapes in which the dancers are making are mind blowingly beautiful, I could watch it all day its hypnotizing. Each frame of this 19th Century film by Lumière brothers was hand painted to create an early colour moving picture. A beautiful example of the earliest cinematic ART.

Enjoy the film

This blog is about all the things that inspire us as we make brands beautiful: insights and ideas, points of view, fabulous work, nascent trends - all the things that excite us and help us to see new possibilities for the brands we work on. So please enjoy, add your comments, forward the link, and come back and see us. We’ll be posting regularly.