Archive for April, 2009

Painting the town

by Habib Patel

Our recent Blue Sky Award winner, Michael Canturi, talked about his experience of how Sao Paolo has attempted to minimise visual pollution around the city, allowing the inhabitants to enjoy their city again. So when I found this example of the other extreme for an American paint manufacturer, who have gone to great lengths to intrude on the cityscape, I was torn as to whether the originality of the idea should be rewarded or whether Michael should present his findings to the mayor of this city. The impact of such an audacious and theatrical idea is fantastic and I enjoy the sense of play in the communication, which turns an ordinary advert into something that literally spills over into the surrounding environment. But I do wonder whether the shining example of how Sao Paolo has transformed itself will render this kind of brand expression unnecessary and ultimately obsolete.

Shift Happens

by Christian Barnett

This is an excellent example of how to present information in a compelling way. It is a piece called Shift Happens by Karl Fisch. It was originally put together as a faculty presentation on what was new and different in the the Colarado school where Karl worked. This is the updated version. The music is nice. 

A company called XPLANE helped with a redesign. XPLANE refer to themselves as “the visual thinking company”. They use visualization to make complex ideas, processes and information clearer, and in turn making better decision-making. Their CEO, Dave Gray, also has an excellent blog (amongst many) called Communication Nation, which is dedicated to helping us improve our communication skills.

26 miles of sponsorship

by Tom Hearn

At the weekend I ran the London Marathon, and it was amazing to be part of such a fantastic and emotional day. However what I found interesting is that for a day which is meant to be all about personal achievement and raising money for charitable causes, every brand sponsorship opportunity has been exploited.

 

Around Cutty Sark

Around Cutty Sark

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Pants Brand

by Alex Ririe

Last night’s episode of The Apprentice was one of the most cringe-worthy yet. The task involved each team creating a new children’s cereal brand from scratch. They had to devise the name, the packaging including a character and a TV ad in the space of 48 hours. (CPB helped with last year’s task to create a tissue brand and it really is an overnight job.)

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“No Bling Bling”

by Kylie Mordle

While looking under ‘Paper Craft’ I stumbled upon Karl Lagerfelds couture spring show for Chanel,

“The idea was a white page” Lagerfeld said days before his show.

The show was placed in a former bank, Its interior was embellished from floor to ceiling with 700 hand folded paper flowers and doilies – all made from 4,000 metres of clear, pure white paper.

“Paper is my favorite material, Lagerfeld declared and  ” Wanted everything graphic itself, no bling bling”

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Best Face Forward

by Sarah Cameron

 

The future may not be immediately brighter, but it’s a lot more beautiful!

The ‘Lipstick Effect’, although new news to me, has actually been around since 1933.  No relation of the ‘Lynx Effect’, the term is used to describe a phenomenon we’re seeing today of increased sales in makeup while in an economic downturn.  It seems that luckless ladies during these times prefer to brighten their smile rather than boulster their bank balance.

 The term was first coined after the Great Depression which saw sales of cosmetics rise by 25% in the four years from 1929 – 1933. The theory was that it’s more appealing to bouy your spirits with small luxuries when times are bad. Highlighted in stark relief when lipstick sales doubled after 9/11.

While car sales remain stuck in the economic mud (along with property and expensive holidays), small products that make us feel more cheerful are on the up and it seems this is on a global scale.

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Art takes to the streets

by Simon Adamson

Legendary LA streetwear brand Supreme’s collaborative Damien Hirst skateboard deck set has now come and gone. They sold out within hours of hitting the shelves.

Hirst is known for his Spin paintings made at random on a spinning circular surface, and his now iconic, graphic Spot paintings that depict rows of randomly-colored circles. This month, Supreme released a series of three decks designed by Damien Hirst featuring his Spin paintings.

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Bathtub IV

by Christian Barnett

Bathtub IV from Keith Loutit on Vimeo.

I don’t need to write much here, apart from have a look. It is especially good on full screen.

If you want more details please click ‘more’.

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Every cloud has a silver (magnet) lining

by Ellen Munro

Here’s an interesting concept for a sofa. A soft, cloud like, structure is held seemingly ‘floating’ by a strong magnetic force from the base. I’d love to see this actually get made, although no doubt with a hefty price tag.

Creating objects of desire through Next Life©

by Emma Brock

I saw these fabulous chairs by Tom Price in a shop window. I was so fascinated by them I had to go in and touch them, sit on them and generally drool over them.

They’re part of the Meltdown Series of chairs that use a heated metal former to melt comfortable seating into a variety of scrap plastic products. As the metal former comes into contact with the plastic it liquefies and as it cools it set into the shape of the seat forming a wonderful contrast of textures.

Nothing else is used. Made purely through the application of heat onto discarded items.  They make stunning, highly desirable and intriguing Next Life© products.

Who would have thought old plastic clips or tubes could form such objects of desire.

This blog is about all the things that inspire us as we make brands beautiful: insights and ideas, points of view, fabulous work, nascent trends - all the things that excite us and help us to see new possibilities for the brands we work on. So please enjoy, add your comments, forward the link, and come back and see us. We’ll be posting regularly.