Here’s a new take on the ‘Make do and Mend’ mentality that is proving popular once more, as purse strings are tightened. Pollocks have taken over a shop unit in Seven Dials, Covent Garden and turned it into Worthless, a play on the name of our gone, but never forgotten, high street staple, Woolworths.

From the 22nd May to 5th June, they are inviting people to take in one item each that they regard as worthless. It will then be passed on to a creative artist to transform. The transformation could be taken on by Tracey Emin, Jon Burgerman or a fledgling artist, but it will all be anonymous. The idea then is that you will be able to buy back your item for whatever you think it is worth. Certain items will also be auctioned off and profits given to the MS Society.

Pollocks want to show us all that art doesn’t have to be hung in high brow galleries or covered in diamonds to be worth something. They say ‘Worthless demonstrates the beauty of craft and the value of creativity’. A beautiful sentiment, I’ll be interested to see what creations appear from Worthless.

Worthless Exhibition
Opens 10am, Friday 22nd May and runs everyday till the 5th June.
37 Endell Street, Seven Dials - Covent Garden.