The biggest trend in consumerism since 2008 is the rise of the Frugalista, a term which has been created to describe a person who lives a frugal lifestyle but stays fashionable and healthy by swapping clothes, buying secondhand and growing their own produce.  Euromonitor International describe the Frugalista as ‘a cash-poor, thrifty woman that is still keen on stylish consumerism and staying healthy.  Frugalistas think of savvy ways of still being stylish and providing for themselves and their families.’