CPB revamps troika of Soviet-era confectionery brands
26/01/10 by Alex Benady
Coley Porter Bell has been appointed to modernise a raft of Russian confectionery brands under the banner of Soviet-era manufacturer Krupskaya.
You will recall, of course, that Nadežda Konstantinovna Krupskaya was the wife of revolutionary leader Vladimir Lenin. They married in 1898. When she died in 1939 the workforce petitioned Sovnarcom, the Council of People’s commissars, and asked if it would be possible to immortalise her by naming the factory after her.
The project which includes updating the brand logo, involves developing new pack designs for Troika chocolate and crushed nuts bar, Petersburg Nights chocolate bar range, and Summer Gardens boxed assortment.


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