How sad to see a once great brand reduced to pap

Haagen Daz broke so many rules when it was launched…..Before HG, there was no such thing as adult ice-cream, no recognition of the potentially sexy nature of ice-cream….no real passion for/or in the product.

Then, in the very capable hands of BBH, HD launched and changed everything…..

Fast forward to today and it’s like it never happened.

Take a look at this meaningless, anodyne piece of euro-crap that broke on TV this week…..

Little wonder they didn’t pick us to work with them.