I’m a subscriber to Time Out magazine and I’ve just received an email from them with a link to a digital version of this week’s magazine. It’s a free service and they have very kindly created this format for me so that I don’t miss out on any upcoming events because of the postal strike. And, I’m reliably informed, they will continue to produce a digital version until Royal Mail industrial action ends.
How cool is that? I’m really impressed. Not only because here’s a brand that is being proactive and thinking of its loyal subscribers but also because I actually love the format!
As a bit of a ‘green’ I’d actually be really up for receiving my mag in this way EVERY week, strike or no strike. I also find the growing pile of Time Outs on my living room table is getting a bit out of hand… but I don’t want to throw them out in case I need to reference one of them at some point in the future! In this new digital format, perhaps they could be stored in the Cloud for me to access at any time? There’s something so much nicer about the magazine layout and design than having to navigate the web page.
It’s probably a bit late to post this considering this event is taking place this weekend, but I thought I’d put it up anyway because it’s good reference. Onedotzero is a festival of the latest digital happenings going on at the BFI Southbank. Click on the link below for a closer look.
http://www.onedotzero.com/event.php?id=31216
And look at this video to give yourselves a taster of what’s on.
I recently visited Roast restaurant in Borough Market and spotted this beautiful art display in the bar. It consists of illuminated screens with silhouette images. There’s nothing unusual about that perhaps, until you notice that the images in the three larger screens move and change to reflect the different seasons.
My (not so great photo) shows the winter view, with the farmer looking out over a snowy landscape. The bottom right image is a pond which has frozen over, and in the top screen a bird flies past bare branches. When it changes to summer, the farmer sits nonchalantly against the oak tree and you can see Carp swim through the pond.
I love how this is so simple and engaging and actively supports Roast’s philosophy of sourcing well produced, seasonal British produce. What a great way to set the tone for the evening. Top marks to Digit London who designed it.