While looking under ‘Paper Craft’ I stumbled upon Karl Lagerfelds couture spring show for Chanel,

“The idea was a white page” Lagerfeld said days before his show.

The show was placed in a former bank, Its interior was embellished from floor to ceiling with 700 hand folded paper flowers and doilies - all made from 4,000 metres of clear, pure white paper.

“Paper is my favorite material, Lagerfeld declared and  ” Wanted everything graphic itself, no bling bling”

Simon Jenkins, Chairman of the National Trust, is a man after our own hearts.  He speaks up for beauty and asks why is it scorned just when we need it most as a salve to worldly cares?  Certainly resonates with our feelings about making brands beautiful.

Read his article from The Sunday Times….