Chiquita bananas have launched a campaign based on their iconic blue stickers. DJ Neff has designed a huge range of fun characters, using the iconic colours and shape of the little blue sticker. They’re still instantly recognisable as Chiquita even when on their own - a brilliant example of brand equity. But what makes this a truly ‘2010′ project is that they’ve pushed the creative idea even further, linking it into interactive games on the brand’s website. Check out an interview with DJ Neff here.