About us

We make brands beautiful

How many brand agencies actually talk about what they make? At Coley Porter Bell, we make brands beautiful. We work with a new brand that’s yet to take shape, or a brand that needs dusting off, using strategy and creativity to release its inner potential. A beautifully confident brand stands out. It attracts attention and loyalty. We make that attraction happen.

Packaging

Now, more than ever, packaging carries the concentrated weight of the brand positioning. It can inspire emotion and motivate action. For these to be positive and lasting responses, your design needs to stand out beautifully from the crowd – which is what we do particularly well at Coley Porter Bell.

Identity

A true corporate identity is a living entity with values and behaviours as rich and individual as human beings. It’s more than a marque or emblem – but at Coley Porter Bell we don’t for a second underestimate the power of being seen. We reveal the true beauty of your brand: a complete communications brief that defines values, positioning and vision.

Innovation

Beauty is in the eye of the consumer – the overloaded, overwhelmed consumer! How can you inspire appreciation in a jaded world? Stretch. Extend. Or carve a new niche. Make your mark. Make it original. At Coley Porter Bell we use innovation to map out unmarked paths and find fresh edges for your brand. The difference is appreciable.

Point of decision

Yes, identity matters. Form matters. Price matters too. Branding is an art after all. But how do you frame your product to show its true beauty? How do you attract consumers and guide them to your brand? You want them to love it, not leave it. At Coley Porter Bell, we know how to make desire win at the Point of Decision, and leave indifference to the others.

Online

The internet is not just another outlet or medium. It’s the imaginative space where consumers interact with your brand – a space that’s intimate and global at the same time. The brand experience can feel remote, even frustrating – or it can be beautifully connective. At Coley Porter Bell, we make brands touch consumers, even when they’re online. The power of connection? Relevance, intelligence, distinctiveness, desirability.

Naming

The power of a name springs from its inspiration and spreads through association. At Coley Porter Bell, our creativity is underlined by all the technical support your brand name may need: strategic, legal, global. We make ownable names and other words that give your brand a beautiful voice. Why? So that your brand speaks as it should speak. And so consumers will listen.