I’m a subscriber to Time Out magazine and I’ve just received an email from them with a link to a digital version of this week’s magazine. It’s a free service and they have very kindly created this format for me so that I don’t miss out on any upcoming events because of the postal strike. And, I’m reliably informed, they will continue to produce a digital version until Royal Mail industrial action ends.

How cool is that? I’m really impressed. Not only because here’s a brand that is being proactive and thinking of its loyal subscribers but also because I actually love the format!

As a bit of a ‘green’ I’d actually be really up for receiving my mag in this way EVERY week, strike or no strike. I also find the growing pile of Time Outs on my living room table is getting a bit out of hand… but I don’t want to throw them out in case I need to reference one of them at some point in the future! In this new digital format, perhaps they could be stored in the Cloud for me to access at any time? There’s something so much nicer about the magazine layout and design than having to navigate the web page.

Nice one Time Out.